Rob Walker
Director Sales Enablement at TE Connectivity
- Role
- Director Sales Enablement and Channel Marketing at TE Connectivity
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Rob Walker
Experienced senior leader of global B2B and B2C marketing, sales enablement and sales operations teams that combines the rare elements of creativity, strategy, analytics and passion packaged together to deliver business results. I have a proven track record of growing sales by leveraging data, digital tools and capabilities from the fundamentals to cutting edge.
Experience
Director Sales Enablement and Channel Marketing
Oct 2023 — Present · Philadelphia, PA, US
Leading Customer-centric Segmentation and Growth strategies delivering incremental revenue growth through customer targeting• Leading Global Marketing (Channel Co-Op) investments across Channel partner distribution network including Digital Marketing, Sales Enablement, Trainings and Customer Engagements.• Delivering Sales Enablement capabilities and programs including learning goals, training requirements, sales promotions, sales collateral, and employee/partner onboarding.• Partner with Business Development, Sales Excellence, Technology, Training, and other Channel and BU functions to drive continuous improvement of key systems and processes necessary for future Customer-centric growth.• Responsible for high impact customer engagements and event planning including Global Summits.• Leveraging AI to identify and action Customer Churn, Segmenting customers into untapped value categories, and generative creation of sales and marketing content that aligns our solutions to the target customer needs.
Education
Ohio University
BA Business, Marketing
Skills
- Email Marketing
- SEO
- Social Networking
- Ppc
- Video Production
- Digital Marketing
- E-Commerce
- Online Marketing
- Integrated Marketing
- Social Media Marketing
- Marketing Strategy
- Digital Strategy
- Marketing Communications
- Social Media
- Sem
- User Experience
- Digital Product Development
- Direct Marketing
- New Business Development
- Marketing Management
- Advertising
- Marketing
- Brand Management
- Web Design
- Analytics
- Product Management
- Strategy
- Product Marketing
- Entrepreneurship
- Start-Ups
- New Media
- Mobile Devices
- Blogging
- Digital Media
- Business Development
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