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Rob Cummerson

Director of Marketing Operations\' & Analytics @OneAdvanced

Knutsford, GB
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2023 — Present

Director of Marketing Operations\' & Analytics @OneAdvanced

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EDUCATION

1999 — 2003

Liverpool John Moores University

2:1, Business Studies

1997 — 1999

Archibishop Beck 6th Form

GNVQ Business Advanced, Business

SKILLS

ManagementCrmMicrosoft CrmResearchBusiness DevelopmentMarketoDigital MarketingMarketing CommunicationsDirect SalesEvent ManagementCompetitive AnalysisOnline MarketingProduct MarketingSales PresentationsB2b MarketingLead GenerationNegotiationMarketing ManagementMarket AnalysisCustomer Relationship Management (Crm)Market ResearchBusiness PlanningSalesStrategic PartnershipsAccount ManagementMarketingB2bDirect MarketingLeadershipSales ProcessNew Business DevelopmentEmail MarketingDataStrategySales ManagementSEOData AnalysisBrand DevelopmentBusiness-to-Business (B2b)Salesforce.com Administration

ABOUT ROB CUMMERSON

Supporting productivity across the Advanced Group by building an infrastructure to support sales and marketing activity, collecting performance data and performing analysis with actionable outcomes. Generate impactful business insight, increasing transparency of marketing and sales performance, and creating tools and processes to improve marketing productivity. Manage the planning, implementation and support of Marketo and Salesforce integration and associated processes, adapting them to the specific needs of Advanced’s business and ultimately driving the operational best practice required to achieve Advanced’s revenue target.

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