Rob Crews
Member of the Board of Advisors of the Marketing and Professional Sales Department @Kennesaw State University - Michael J. Coles College Of Business
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WORK HISTORY
Member of the Board of Advisors of the Marketing and Professional Sales Department @Kennesaw State University - Michael J. Coles College Of Business
Kennesaw, GA, US
EDUCATION
The University of Iowa Tippie College of Business
MBA, Marketing
University of Iowa
BS with Honors, Economics
Harvard Business School
Executive Education Studies, Managing Brand Meaning
SKILLS
ABOUT ROB CREWS
Quota-carrying enterprise sales leader with a track record of closing complex, high-value deals and translating strategy into measurable revenue.I’ve built my career at the intersection of brand strategy and revenue execution — first as a CMO, then as an enterprise sales and growth leader driving multi-million-dollar outcomes for MarTech and AdTech companies.As a former CMO of Church’s Chicken and the Head of International Marketing for Wendy’s, I understand what it takes to align brand promise, customer experience, and business performance. Later, on the sales side, I helped SaaS and marketing-services teams win enterprise logos, expand accounts, and close complex deals with brands such as McDonald’s, Wendy’s, PGA Tour Superstores, and Reynolds Aluminum.I’m most effective in complex, ambiguous environments where strategy, execution, and influence need to come together quickly. My strengths in decision-making, persuasion, and communication allow me to bridge creative vision with commercial outcomes.Whether it’s building a go-to-market strategy, opening doors with senior decision-makers, or driving complex deals from first meeting to close, I thrive in roles that demand both left-brain analytics and right-brain storytelling.If your business is growing, evolving, or facing change, that’s usually where I’m at my best.
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