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Rob Cohen

Chief Administrative Officer (Cao) and General Counsel @Vitu

Boulder, CO, US
EMAILS
r•••••@vitu.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Chief Administrative Officer (Cao) and General Counsel @Vitu

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EDUCATION

1990 — 1992

University of California, Irvine - The Paul Merage School of Business

M.B.A., Finance; Marketing

1993 — 1995

Whittier Law School

J.D., Commercial Law

1987 — 1990

UC Irvine

B.A., Social Ecology

SKILLS

Real EstateNegotiationVehiclesRestructuringFair Credit Reporting ActManagementLicensingTrialsLegal AssistanceTruth in LendingStrategyFinanceAdvertisingPrivacy RegulationsJoint VenturesIntellectual PropertyVehicle Dealership OperationsLeadershipPatent LitigationBusiness PlanningLitigation ManagementAutomobileLitigation SupportCorporate GovernanceCorporate LawTrade SecretsLegal ComplianceArbitrationLegal WritingLitigationContract NegotiationStart-UpsLoansInformation SafeguardingAdvertising LawVenture CapitalDealersEqual Credit Opportunity ActFederal & State Regulatory ComplianceVehicle Sales and Finance Practices

ABOUT ROB COHEN

I started with Auto Advisory Services (AAS) in 1994, served as President from 2006 to 2014, and Chairman from 2014 to 2018. I am a co-founder of Vitu (formerly Motor Vehicle Software Corporation-MVSC) and in 2007 helped launch DMVdesk, the industry’s first comprehensive vehicle registration management system. In 2015, I sold my interest in MVSC to Accel-KKR. In 2018, I sold AAS to KPA Services, LLC. I worked as a car salesman and did F&I during law school.My areas of expertise include, truth in lending, consumer vehicle leasing, vehicle sales and finance compliance, advertising compliance, and vehicle registration and titling requirements.

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