Robert Graham
- Role
- Senior Public Relations Specialist at Novant Health
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Robert Graham
Experienced leader with a global perspective, skilled in driving strategic initiatives…
Experience
Senior Public Relations Specialist
Jan 2021 — Present
Delivers captivating insights, data-driven storytelling, and brand journalism through multi-faceted work across Measurement and Analytics, Media Relations, and Corporate Communications. Distills complex information into custom data visualizations that present key facts and trends in a succinct, easily understood manner. • Revamped media relations tracker Excel workbook to drive efficiency by providing improved insight into data analytics and performance. • Tracks and analyzes media data to recommend improvements to enhance share of voice, prominence scores, readability metrics, and competitiveness. • Transforms raw data and meta data into original visualizations to supplement third party resources and provide clearer understanding of impact and areas for improvement. • Leads team in improving data literacy to drive business support and effectiveness through high quality quantitative and qualitative content. • Collaborates closely with the Board of Trustees to update member biographies and annual facts and figures for Novant Health media collateral and reports. • Establishes data guardrails and baselines to streamline flow of information, create data analytics value chain, and improve decision-making capabilities. • Authors compelling press releases, articles, and corporate collateral to demonstrate business value, achievements, and brand awareness. • Crafts press release and article strategies to align with corporate mission, goals, and objectives.
Education
Eastern New Mexico University
Master of Arts - MA, English Language and Literature, General
Morehouse College
Bachelor of Arts - BA, English Language and Literature, General
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