Rob Catterson

Senior Marketing Manager @Scottish Development International

Glasgow, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2008 — Present

Senior Marketing Manager @Scottish Development International

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EDUCATION

2012 — 2015

The Manchester Metropolitan University

Master of Science (MSc), Digital Marketing Communications

1992 — 1993

Glasgow Kelvin College

HNC, Music Business Administration

1993 — 1997

Glasgow Caledonian University

BA(Hons), Communications & Mass Media

SKILLS

AccessibilityWeb AnalyticsPublishingSearch Engine Optimization (SEO)Digital MarketingMarketing CommunicationsUsabilityNewslettersDigital StrategyContent MarketingProject ManagementStrategyE-CommerceSEOBusiness StrategyUser ExperienceContent StrategyMarketing StrategySocial Media MarketingWeb Project ManagementWeb Content WritingInformation ArchitectureCmsEmail MarketingCopywritingWeb ContentCustomer EngagementMarketingGraphic DesignEditorialWebsite ManagementWeb Content ManagementOnline MarketingContent DevelopmentEditingCulture ChangeDigital MediaContent ManagementSocial MediaManagement

ABOUT ROB CATTERSON

Digital marketing lead helping Scotland attract trade and investment. I lead analytics, design, content and video teams to deliver measurable campaigns and modern, sector‑led stories for investors and industry. With 18 years’ experience, I focus on clear outcomes - sharper targeting, cleaner user journeys and content that performs. At Scottish Enterprise I make sure ideas are creative, practical and accountable, pairing design craft with analytics. Through Brand Scotland I’ve helped shape a more modern international business story, moving past clichés to proof points. I still draw on a publishing and design background to keep the work visual and audience‑first, and on data to keep us honest.

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Rob Catterson — Senior Marketing Manager at Scottish Development International in Glasgow, GB | Unifers