Rob Catterson
Senior Marketing Manager @Scottish Development International
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WORK HISTORY
Senior Marketing Manager @Scottish Development International
EDUCATION
The Manchester Metropolitan University
Master of Science (MSc), Digital Marketing Communications
Glasgow Kelvin College
HNC, Music Business Administration
Glasgow Caledonian University
BA(Hons), Communications & Mass Media
SKILLS
ABOUT ROB CATTERSON
Digital marketing lead helping Scotland attract trade and investment. I lead analytics, design, content and video teams to deliver measurable campaigns and modern, sector‑led stories for investors and industry. With 18 years’ experience, I focus on clear outcomes - sharper targeting, cleaner user journeys and content that performs. At Scottish Enterprise I make sure ideas are creative, practical and accountable, pairing design craft with analytics. Through Brand Scotland I’ve helped shape a more modern international business story, moving past clichés to proof points. I still draw on a publishing and design background to keep the work visual and audience‑first, and on data to keep us honest.
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