Rob Catlin

CEO | MedTech | Dermatology | Medical Aesthetics | Skincare

Role
Chief Executive Officer at miraDry, Inc.
Location
Raleigh, NC, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rob Catlin

Award-winning C-level business leader with a proven record of turning around PE-backed global Med Tech companies, launching medical aesthetics ventures, and scaling start-ups and pharmaceutical firms for sustainable growth. Experienced in overseeing all company operations to achieve commercial, operational, and financial objectives. Skilled in maximizing product portfolio value, serving as company spokesperson, and strengthening visibility with investors, industry stakeholders, and partners. Adept at building high-performing teams, driving operational efficiency, managing budgets, developing strategic partnerships, and promoting brand excellence. A hands-on leader committed to fostering a culture of innovation, customer centricity and excellence.

Experience

  1. Chief Executive Officer

    miraDry, Inc.

    Jan 2024 — Present · Newport Beach, CA, US

    Provide commercial, financial and operational leadership to MiraDry, a private equity-backed (1315 Capital) energy-based MedTech company operating in 45 countries. Upon taking the role, MiraDry was grappling with declining sales, operational inefficiencies and poor morale. Reporting to the Board of Directors, reshaped the financial trajectory of the company by developing a purpose driven mission and vision, improving cross functional communication, collaboration and execution.

Education

  • USC Marshall School of Business

    MBA, Finance and Marketing

  • Florida State University - Herbert Wertheim College of Business

    B.S., Finance, Marketing

Skills

  • Selling
  • Consumer Marketing
  • National Sales Training
  • Sales Management
  • Product Development
  • Product Marketing
  • Sales Presentations
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Market Research
  • Sales Effectiveness
  • Pharmaceutical Industry
  • Sales Force Development
  • Capital Equipment
  • Global Marketing
  • Sales Operations
  • Medical Devices
  • Training
  • Market Analysis
  • Leadership
  • Sales
  • Selling Skills
  • Marketing
  • Market Planning
  • Hospital Sales
  • Strategic Planning
  • Product Launch

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Rob Catlin — Chief Executive Officer at miraDry, Inc. in Raleigh, NC, US | Unifers