Rob Cary
Senior Marketing Manager Strategy & Communications @Holophane Europe Ltd
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WORK HISTORY
Senior Marketing Manager Strategy & Communications @Holophane Europe Ltd
Leading marketing strategy and campaign delivery for one of Europe’s most established lighting manufacturers. I translate strategic growth initiatives into integrated campaigns that strengthen brand positioning, drive digital performance, and support business growth.Key highlights: • Developed and executed multi-channel campaigns aligned to SGIs, driving brand awareness and qualified lead generation. • Lead LinkedIn strategy, website redevelopment, and the launch of Holophane’s Insights Hub. • Designed and implemented the Salesforce lead lifecycle, including lead-status flowchart and campaign reporting framework. • Report monthly KPIs and insights to senior management to inform strategy and budget allocation. • Created the brochure, case study, and storytelling frameworks now used across all sectors for consistency and impact. • Partner closely with sales teams to plan national events, exhibitions, and targeted advertising.
EDUCATION
University of Northampton
Marketing Communications, Business Studies & Marketing Communications
SKILLS
ABOUT ROB CARY
I’m a marketing professional who connects strategy with delivery, translating SGIs into campaigns that turn customer challenges into clear, solution-led stories using the FAB framework.I lead our LinkedIn strategy, website redevelopment, and Insights Hub, ensuring every channel contributes to measurable growth and meaningful engagement. Each month I report key insights and KPIs to senior management to help guide future decisions.I also authored the Salesforce lead lifecycle and website proposal, including the sitemap and lead-status flowchart that underpin our next-generation digital strategy.Alongside this, I’ve developed the brochure, case study, and storytelling frameworks used across our sectors, helping every campaign communicate consistently and with purpose.
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