Rob Candiano

About Rob Candiano

I lead end-to-end digital marketing strategy at Golden Peak Media, overseeing execution across the full customer lifecycle—from acquisition through retention. My work centers on building smart audience segmentation, defining personas, and designing automated journeys that deliver relevant, personalized engagement at scale.I manage data-driven campaigns across email, on-site, paid search, and social media, with a strong focus on performance analysis, testing, and optimization to improve ROI. I’m equally focused on operational rigor, ensuring data accuracy, compliance, and effective use of platforms and partners.Collaboration is at the core of how I work. I partner closely with cross-functional teams on promotions, launches, and subscription growth, while mentoring team members and fostering a culture that values clarity, experimentation, and results.

Experience

1. Senior Manager, Digital Marketing & Automation

   Golden Peak Media Creative Enthusiast Network

   Sep 2025 — Present

   Lead end-to-end digital marketing strategy and execution across the customer lifecycle, from acquisition to retention- Build audience segmentation, personas, and automated journeys to deliver personalized engagement- Manage data-driven campaigns across email, onsite, paid search, and social to drive growth and loyalty- Analyze performance, optimize campaigns, and lead testing to maximize ROI- Ensure data accuracy, compliance, and effective use of platforms and partners- Collaborate cross-functionally on promotions, launches, and subscriptions- Mentor and develop team members, fostering a culture of innovation and results.

Education

• Adelphi University

  BA, Major: Forensic Anthropology | Double Minor: Environmental Sciences, Art History

• Chaminade High School

  HS Diploma, College Prep

Skills

• Marketing
• Adobe Illustrator
• Strategy
• Marketing Management
• Email Marketing
• Copywriting
• Integrated Marketing
• Publishing
• Data Governance
• Lead Generation
• Customer Acquisition
• Digital Marketing
• Social Media Marketing
• Marketing Strategy
• SEO
• Competitive Analysis
• Digital Strategy
• Online Marketing
• Digital Media
• Social Media
• B2b
• Direct Marketing
• Marketing Communications
• Facebook