Rob Caiello
Director - Business Development and Marketing @Red Ventures
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WORK HISTORY
Director - Business Development and Marketing @Red Ventures
Atlanta, GA, US
Drive growth strategies across utility, energy, broadband, media, smart home/connected home, retail, home warranty, and security markets.• Negotiated and expanded digital retail partnerships. • Increased digital affiliate revenue 6x. • Secured new broadband and media footprint.• Expanded digital distribution for Allconnect.com.• Rebuilt and increased prospect pipeline by 250%. • Spearheading new “software as a service” product.• Landed pilots to increase customer engagement with smart home and security products.
EDUCATION
New York University
Digital Media Marketing Continuing Studies
Rochester Institute of Technology
BS, Industrial Engineering
Syracuse University
MBA, Marketing and Quantitative Methods
SKILLS
ABOUT ROB CAIELLO
Conceive and execute strategies to beat competition and drive multi-million-dollar revenue streams.Deliver results for startups, growth companies, and big brands. Consistently develop profitable products and marketing initiatives that drive new business, customer growth, and client retention. What sets me apart is I use an analytic approach to understand markets and devise creative business solutions that others don’t see or they overlook. I drive constant improvement that raises the performance of the entire organization.RANGE OF EXPERIENCE• Industries: Energy, Utility, Media, Technology, Retail• Segments: B2C, B2B2C• Tactics: Traditional, Direct to Consumer, Digital, Interactive• Achievement: Revenue, Retention, Brand, Customer Experience• Communication: Simplify complex concepts for consumers, partners, front line• Management: Across enterprise, partners, sales teams, agencies and channels• Leadership: High performing teams (up to 30 direct, 400 indirect)• Financial: Manage lean to large budgets ($500k to $40M)Contact me at r••••••••@yahoo.com,@robcaiello
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