Roberto Linhares

Senior Director, Sales Strategy & Ticketing @CF Montréal

Montreal, QC, CA

Overall leadership of ticket sales, customer service and ticket operations department; Development and management of largest revenue-generating department at major North American pro sports club, CF Montréal (formerly Montreal Impact); Management of multi-million-dollar expense budget with specific focus on revenue-driving initiatives aimed at filling Saputo Stadium; Directly reporting to executive committee; Continue to oversee and lead revenue growth of over 500% across 10+ seasons; Yield management; Dynamic pricing; Expertise in multiple CRM solutions, ticketing platforms and POS systems; Single-event ticket sales: Work with marketing and other key stakeholders to sell individual-match tickets via strategic marketing and e-marketing initiatives;Directly responsible for multiple key relationships: Several thousand season ticket holders (B2B & B2C), major youth sports associations, school boards, brokers, key suppliers, all other departments, and more.Represent the department during various public communication opportunities promoting the organization\'s ticket sales & service initiatives.

Dawson College

Diploma of College Studies, Commerce

Concordia University

Bachelor's degree, Commerce, Marketing