Robby Hooker

About Robby Hooker

Experienced Executive Chef with a demonstrated history of working in the hospitality…

Experience

1. Director of Culinary Innovation

   Chrane Foodservice Solutions

   Mar 2021 — Present · Arlington, TX, US

   Promote and assist the sale of Chrane’s manufacturer’s products•Pre and post-sale equipment demonstrations, trainings and consultations at Chrane offices as well as customer locations•Manage the development, scheduling, content, preparation and execution of routine test kitchen demonstrations as well as specified manufacturer events featuring Chrane manufacturer equipment, supplies and tabletop wares•Coordinate the development of original content for social media and other promotional sales activity with Chrane’s marketing department displaying equipment use, decorative plating and creative mixology pairings•Active participation in local and state hospitality associations providing maximum exposure of Chrane and its manufacturers•Collaborate with Outside Sales Reps to attend sales calls where beneficial as well as coordinate specific equipment demonstration request as needed•Work with end-user customers on menu and process development while clearly and concisely documenting every detail•Attending and properly set up booth displays at regional industry shows to effectively represent our manufacturers•Ensure the Chrane DFW test kitchen is always in 100% presentable condition; overall cleaning of test kitchen spaces including the pantry, prep area and presentation space both after an event, and as needed throughout the week•Maintain all DFW and Houston Test Kitchens equipment in clean, show-ready, proper working order and keep necessary supplies in stock as required•Manage and track all DFW Test Kitchen, Houston Test Kitchen, Show Test Kitchen and Customer Test Equipment and order, swap out and sell off in tandem with Chrane Outside Sales, per Manufacturer requirements•Assist with keeping office displays in Houston and Dallas facilities up to date and relevant for all Chrane manufacturers•Educate and train Chrane personnel on new manufacturer products

Education

• South University

  Master of Business Administration (MBA), Hospitality Management

  2009 — 2011

• Reagan County High School

  High School Diploma

  1986 — 1990

• Johnson & Wales University

  Bachelor of Applied Science (BASc), Hospitality Management

  1990 — 1994