Robbie Schneider

About Robbie Schneider

Passionate healthcare content leader with a proven track record of driving brand awareness, engagement, and business growth. Crafting compelling content and executing strategic communications plans to connect people to information that matters. My Expertise: Healthcare Content Marketing: Developing and implementing effective content strategies to reach and engage target audiences. Social Media Management: Leveraging platforms like LinkedIn, Facebook and Instagram to build a strong healthcare brand presence and foster community. Brand Communications: Protecting and enhancing brand reputation through strategic messaging and crisis communication.My Unique Value: Strategic Communicator: Certified social media strategist and former journalist with more than 20 years of health communications experience. Patient-Centric Approach: I blend patients\' needs with healthcare organizations\' business goals to create impactful content that meets patients and caregivers on their search journey. Skilled Storytelling: I have a knack for telling compelling stories that resonate with audiences and drive results. Remote Leadership: I\'m skilled in leading and collaborating with remote teams to achieve project goals.Open to freelance, speaking and consulting opportunities.

Experience

1. Enterprise Social Media Manager Content Marketing Leader

   Franciscan Health

   Sep 2012 — Present · Indianapolis, IN, US

   Social Media and Content Marketing:• Build and execute an enterprise consumer social media strategy from the ground up following a rebrand of a 14-hospital, multi-state healthcare system.• Led content development and communications strategy for social media and timely health and wellness blog topics throughout COVID-19 pandemic. Researched and wrote timely coronavirus-related blogs and long-form that garnered more than 1 million views in 2020.• Manage editorial calendar for blog, social media and Vitals e-newsletter aligned with brand marketing and key service line initiatives.• Manage employees, freelancers and vendors for competitive and best-in-class content and media assets.• Monitor competitors’ social landscape and emerging tools and trends as it relates to brand channels.• Grew social media audiences between 10.9 and 65.9 percent for each of the hospital system’s 6 social media channels in 2020.• Provide expert interpretation and reaction to social media analytics.Crisis Communications:• Provide guidance and execute social media strategies for crisis communications and issues management across a multi-state organization, including:o Pandemics (H1N1 through COVID-19)o Severe weathero Hospital/employer closures/mergerso Legal matterso Social justice matters.• Partner with media relations, marketing and administrative teams to ensure alignment of content and messaging across internal and external channels.Blogging:• Optimized blog content on more than 350 subjects for greater SEO during a website redesign that launched January 2021.• Write and curate written and video content utilizing our brand guidelines and within the Catholic healthcare mission. Increased news and blog traffic coming from social media by 178% between 2018 and 2020.

Education

• University of Missouri-Kansas City

  M.A., Communication Studies

  2000 — 2001

• University of Wisconsin-Milwaukee

  Online Social Media Certificate Program for Managers in Health Care, Management Track

  2012 — 2013

• The University of Kansas

  B.S., Journalism - News-Editorial Emphasis

  1992 — 1995

Skills

• Web Content Creation
• Content Management
• Editing
• Social Media
• SEO
• Leadership
• Web Marketing Strategy
• Web Strategy
• Marketing Communications
• Web Analytics
• Strategic Communications
• Copy Editing
• Marketing
• Blogging
• Social Media Marketing
• Change Management
• Marketing Strategy
• Event Management
• Html
• Epic Emr Transition Communications
• Public Relations
• Internal Communications
• Writing
• Web Project Management