Robbie Liang
Business Intelligence Analyst @ Fragrance.com | Data Analytics, Data Science
- Role
- Business Intelligence Analyst at Fragrance.Com
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Robbie Liang
As a Business Intelligence Analyst at Fragrance.com, my focus is on transforming complex…
Experience
Business Intelligence Analyst
Jul 2023 — Present · NY, US
Extract, clean, and transform large datasets using advanced SQL in Microsoft SQL Server/Google BigQuery, enabling analysis aligned with marketing and operations objectives*Conduct in-depth online activity analysis using Google Analytics 4, integrating behavioral and performance data for insights into user engagement and conversion funnels*Design and execute data workflows that combine statistical techniques with domain knowledge to guide strategic decision-making*Partner with DBAs and data engineers to design scalable data pipelines that streamline ETL processes and ensure data integrity*Build and maintain automated dashboards in Power BI, enabling self-service analytics and real-time monitoring for cross-functional stakeholders*Conduct A/B testing and time series analysis to evaluate experiments, identify trends, and detect anomalies across marketing and web performance metrics*Perform correlation and multivariate analysis to uncover key business drivers and support executive planning*Independently improved a machine learning model used for benchmarking warehouse efficiency, enhancing predictive accuracy and business relevance
Education
Guangdong University of Finance
Bachelor's degree
2016 — 2020
Adelphi University
Master's degree
2022 — 2023
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