Robbie Wright
Senior Product Executive | Scaling B2B & Enterprise Tech Product Growth through Innovative GTM Strategies | Leading Agentic AI Product Roadmap at AWS | Duke MBA
- Role
- Head of Product Marketing, Amazon Quick at Amazon Web Services (AWS)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Head of Product Marketing, Amazon Quick
Aug 2024 — Present · Austin, TX, US
Championed AI Product Launch Driving Mass Adoption — Championed creation and launch of a generative AI offering for business users—positioning the company against faster-moving competitors—by shaping product vision, crafting messaging, and executing a lean integrated marketing strategy that leveraged customer stories to prove value; massively scaled weekly active users and secured strategic prioritization.Pioneers Product-Led Growth for AI Category — Built go-to-market model for AWS’s first successful AI productivity product by influencing a hybrid product-led + sales-led go-to-market strategy; proposed a new product design centered on personalized “hero” use cases with granular journey analytics, establishing AWS’s first competitive business user-focused beachhead against Microsoft, Google, OpenAI, and Anthropic.Builds Elite Product Marketing Teams Driving Market Awareness — Built a team of elite Technical Product Marketers, redefining hiring standards and strategy; revamped messaging for LLM “answer engines” and accelerated social proof development from 3 months to 10 days, significantly increasing awareness and positioning Amazon as a credible AI contender for business users.
Education
Texas Tech University - Rawls College of Business
B.B.A., Marketing
1995 — 2000
Duke University - The Fuqua School of Business
M.B.A., General Management
2008 — 2010
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