Robbie Foglia

About Robbie Foglia

Robbie Foglia\'s passion for all things digital drives his work. Graduating first in his class with a double major in Advertising/Public Relations and Radio/TV Production from the University of Central Florida, Robbie knew he wanted to pair his marketing education with a career in digital media. Working in both ad agencies and enterprise corporate marketing over the last 18 years, Robbie has expert understanding of digital marketing, web development, and conversion optimization. Managing digital marketing teams in both settings, Robbie\'s leadership of digital product strategy has enabled customer-focused campaigns to thrive under his direction.Currently, Robbie leads SEO efforts and a web experience product team, developing digital strategy for Amazon. Robbie\'s team, working with cross-channel partners, has continually delivered results, increasing share of organic conversions and reducing cost of acquisition for two years in a row. Additionally, Robbie leads efforts for global website expansion, driving best practices for architecture and localization across NA, EU, & APAC regions. Through problem solving, critical thinking and effective communication, his team has empowered the organization with an SEO-first mindset for digital products.In his off-time, you can find Robbie playing with his dogs & kids, coaching baseball, or kicking back at the beach.

Experience

1. Sr Product Manager - Global Web & Seo

   Amazon

   Feb 2025 — Present · US

   I lead the planning & development of global hiring website products for Amazon WFS. I manage the relationship between engineering and the business to solve complex global website problems and introduce new features and functionality to improve the candidate experience. Since starting this role, I have launched several major \"big rock\" products, including the integration of Amazon Retail hiring (moving off 3P software), the overhaul of Amazon WFS Japan website, and the introduction of self-service navigation features to empower the web production team.

Education

• University of Central Florida

  Bachelor of Arts, Advertising/ Public Relations & Radio/ TV

Skills

• Web Project Management
• SEO
• E-Commerce
• Google Adwords
• Html
• Youtube
• Bing Advertising
• Display Advertising
• Web Analytics
• Video Production
• Mobile Advertising
• Adobe Analytics
• Inbound Marketing
• Marketing Strategy
• Brand Development
• Social Media
• Sem
• Google Analytics
• Ppc
• Social Media Marketing
• Online Advertising
• Retargeting
• Pay Per Click (Ppc)
• Public Relations
• Press Releases
• Digital Media
• Marketing
• Search Engine Optimization (SEO)
• Graphic Design
• Account Management
• Campaign Management
• Creative Direction
• Facebook
• Video Advertising
• Blogging
• Lead Generation
• Copywriting
• Web Design
• Email Marketing
• Search Engine Marketing (Sem)