Robbie Dunion
Head of Group Social Media @RS
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WORK HISTORY
Head of Group Social Media @RS
London, GB
I am responsible for building and delivering a global social media strategy and framework for adoption across our brands and markets, through content that is of value to our customers and followers.
EDUCATION
Lodge Park Technology College
4 A Levels, 1 AS Level & 15 GCSE's
Leeds Beckett University
Business Management and Sport (BA), Business, Management, Marketing, and Related Support Services
ABOUT ROBBIE DUNION
I’m Robbie the Head of Social Media at RS Group plc. Social Media can be a bit like herding cats, but with more memes. In reality my team spends its days working out which platforms have the attention of our target audiences and providing them with valuable content and experiences on those platforms.I’ve been in the social media world for over 20 years now. That’s two decades of tweets, posts, and the occasional rogue emoji. And let me tell you, I’ve helped to tell more stories than your eccentric aunt at Christmas dinner.But wait, there’s more! I’m not just a social media guru/ninja/throwaway phrase. I’m a husband, a dad of two (soon to be three – clearly, I enjoy chaos), huge fan of music and Leeds United (please see previous comment re: chaos).Life has been a bit of a rollercoaster. I’ve wrestled with mental health issues – think of it as my personal match-up with Hulk Hogan, but less glamorous. And now, I’m navigating ADHD, having been diagnosed at the age of 35. But I wear my neurodiversity like a superhero cape because, let’s face it, being different is where the real magic happens.What’s my grand mission in life? It’s simple: be happy, keep learning, and help others find their happiness too. On the career front, I’ve had my moments of glory. I\'ve helped our brands to achieve number one influencer status at Electronica three times in a row, won a Drum Roses Award, two Elektra awards and worked on some incredible projects! Alongside my role at RS I spent over a decade as the Head of Media and then Director of Marketing at Corby Town Football Club. This included covering the move and naming of a new stadium, two promotions to the Conference North and pre-season tournaments featuring Liverpool (with Coutinho), Rangers, Newcastle United, PSV Eindhoven, FC Porto and Leeds United. Oh, and I was the visionary who brought Twitter and Vine to the non-league scene. Vine, for those who remember it, was like Twitter but with videos. A real game-changer.until it wasn’t.So, if you’re looking for someone who can turn a social post into a meaningful connection and tell a cracking story while doing it, I’m your guy- Specialities: Social Media Marketing Social Media Strategy Social Media Management Social Media Disruption Podcasting Content ManagementGlobal BusinessB2B
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