Robbie Prinzo
Head of Global Licensing @Cloudco Entertainment
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WORK HISTORY
Head of Global Licensing @Cloudco Entertainment
Los Angeles, CA, US
Lead all global consumer touch points (excluding content) including Merchandise, Location-Based Entertainment, Promotions, and Digital — overseeing $550M+ in global retail sales and driving 40%+ revenue growth two years in a row- Build and execute high-level licensing and merchandising strategies for Cloudco’s iconic portfolio: Care Bears, Holly Hobbie, and Madballs- Oversee the execution of consumer product programs while managing the full licensing P&L, delivering on multi-year revenue targets- Develop and evolve brand strategies with creative direction, financial planning, and growth forecasts, helping set the company’s long-range plan- Partner cross-functionally with Entertainment Development, Production, Marketing, and Creative to leverage content pipelines and secure high-profile retail placement- Negotiate and manage all international agency agreements, ensuring alignment and performance across 20+ territories- Drive international growth by signing over 500 deals over two years and enabling record growth across EMEA, LATAM, and Asia.
EDUCATION
North Carolina State University - College of Management
B.S., Business Management
Fashion Institute of Technology
Master's degree, Global Fashion Management
ABOUT ROBBIE PRINZO
I’m Robbie Prinzo — a creative thinker, brand builder, and legacy-brand reimaginer with over 15 years of experience driving growth in character licensing, brand partnerships, and digital storytelling. I thrive at crossroads—where nostalgia meets innovation; where classic IP gets a reboot for modern audiences.Currently, I lead the consumer products division at Cloudco Entertainment, where I get to work with iconic brands like Care Bears and Madballs — taking them from the attic of memory into the spotlight of today’s digital-first world. My goal? To honor what made these brands special while pushing boundaries with immersive experiences, fresh storytelling, and unexpected collaborations.I believe in the power of play, connection, and authenticity — whether that means bringing a beloved character into a new medium, reimagining fan engagement, or building partnerships that feel more like friendships. When I’m not sketching out the next brand activation, you’ll find me diving into pop culture trends, charging up on nostalgic media, or swapping ideas with other storytellers about what makes characters and brands truly timeless.
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