Robbie Merchant

About Robbie Merchant

MARKETING EXECUTIVE I am an experienced senior marketing leader with proven success in developing and executing marketing strategy for continuous growth and profitability.Throughout my career, I have focused on optimizing marketing budgets to meet KPI and ROI goals in both agency and in-house marketing environments. My most recent success can be seen with Fiserv, where I am the Director of Product Marketing overseeing the business’s only B2C brand. Here, I led the rebranding and updating of the product, which included 26 web properties, along with other collateral. Prior to Fiserv, I was the Brand Manager for Bridgestone Credit Division. I oversaw a $2.4M annual budget for customer and regional promotions. In this role, I played a key role in growing annual promotional sales and delivered significant cost CAREER HIGHLIGHTS Delivered $15M in top-line revenue growth for Fiserv by developing and deploying government programs. Rebranded the only B2C brand within Fiserv, including a website, cart art, brochures, sales decks, and the brand guidelines. Achieved a $250K+ cost savings by establishing relationships with third-party vendors and negotiating the best value for the business. Managed budgets of various sizes, including $2.5M at Bridgestone and $800K+ for JWT Action and AREAS OF FOCUS Consumer & Market Insights Brand Identity Management Global Brand Positioning Integrated Marketing Campaigns Marketing Objectives & ROI Market Segmentation B2B Program Leadership Analytics & Reporting Vendor Management Budgetary Oversight Agency & Corporate Marketing Enterprise Marketing always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: EMAIL: r••••••••@gmail.com

Experience

1. Director, Product Marketing

   Fiserv

   Aug 2023 — Present · Alpharetta, GA, US

   New Card Collateral Development for Money Network. I was promoted to create new card package collateral for existing and government accounts. In this role, I report directly to the SVP of the brand. I am accountable for maintaining 15 website updates for the product offerings, as well as work alongside other departments to maintain projects. SELECTED ACHIEVEMENTS: Rebranded and consolidated 26 web properties, along with card art, brochures, card carriers, and sales deck. Led the launch of products for government clients, including onboarding 13 new government programs which brought in multi-millions in new cardholders and additional revenue. Utilized off-shore vendors and identified the best vendors for jobs, which achieved a $250K cost savings. Led the consolidation of 8 cardholder login portal websites into one; conducted a complete UX/UI interface redesign, including a single URL sign-in with branded experiences post-login base on card type.

Education

• The University of Akron

  Bachelor, eMarketing/Advertising

  2002 — 2009

Skills

• Cable Television
• Manage Client Relationships
• Integrated Marketing
• Budget Monitoring
• Retail
• Account Management
• Online Advertising
• National Promotions
• Grand Openings
• Pop Displays
• Marketing
• Account Planning
• Media Planning
• Radio Advertising
• Broadcast Television
• Cross Promotions
• Advertising
• Customer Service
• Print
• Branding
• Social Media
• Retail Branding
• Sales
• Banking
• Point-of-Purchase Signage
• Outdoor Advertising
• Direct Mail
• Point of Purchase