Robbie Hodge
SVP Marketing | Driving E-Commerce Growth with Data-Driven Strategies | Passionate Leader in Digital Transformation ➡️ Open to fractional, freelance, or remote CMO/VP positions.
- Role
- Senior Vice President Marketing at Varda Partners
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Robbie Hodge
I build brands people actually care about. With over a decade of experience…
Experience
Senior Vice President Marketing
Nov 2016 — Present
Led all growth strategy, creative execution, and performance marketing for a portfolio of high-revenue DTC brands, most notably scaling Classic Firearms into an industry-leading eCommerce and YouTube powerhouse. Drove nine figures in annual revenue through full-funnel marketing strategies, including paid media, content, lifecycle marketing, and CRO. Oversaw a team of 10+ marketers and creatives, building a high-performance culture driven by accountability, testing, and continuous improvement. Scaled Classic Firearms’ YouTube channel to 1.6M+ subscribers and 350M+ views—transforming content into a true acquisition channel. Launched integrated campaigns that increased YoY revenue by 32% while cutting CAC by 18%. Spearheaded brand and product positioning strategies that improved AOV and LTV across multiple SKUs and customer segments.I don’t just market products—I build systems that grow loyal audiences, turn views into revenue, and help brands dominate their category.
Skills
- Marketing
- Mobile Marketing
- Magento
- A/B Testing
- Ppc
- Digital Marketing
- E-Commerce SEO
- Social Media Marketing
- Conversion Optimization
- Internet Strategy
- Landing Page Optimization
- SEO Copywriting
- Online Marketing
- Local Search
- Google Webmaster Tools
- Email Marketing
- Web Design
- Affiliate Marketing
- Web Analytics
- E-Commerce Consulting
- Web Development
- Search Engine Optimization (SEO)
- SEO
- Smo
- Wordpress
- Search Advertising
- Digital Strategy
- Online Reputation Management
- Google Analytics
- Social Media
- Web Marketing
- Content Marketing
- Keyword Research
- Sem
- Advertising
- Organic Search
- Website Development
- Cms
- Link Building
- Conversion Rate
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