Robbie Abrams
Group Director, Open Media Studio @WPP Media
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WORK HISTORY
Group Director, Open Media Studio @WPP Media
Toronto, ON, CA
Designing and facilitating the roll out of WPP Open Media Studio - WPP’s industry leading AI driven media ecosystem. Providing the bridge between the Artificial Intelligence technology powering Open Media Studio and client focused marketing/media strategy. Developing best-in-class ways of working for integrating AI into media planning process. Identifying opportunities to increase efficiency through task automation so strategy and planning teams can spend more time delivering innovative solutions to clients.Customizing client team on-boarding for existing client and supporting RFP AI storytelling in collaboration with growth team. Acting as master trainer for platform functionality within WPP Media in Canada. Include Agentic workflow integration, Agent building, and best practises for leveraging leading LLMs (Gemini, ChatGpt, Claude) for full service media agency needs.
EDUCATION
University of Guelph
Master of Science - MS, Marketing and Consumer Studies
University of Waterloo
Bachelor of Knowledge Integration, Knowledge Integration
SKILLS
ABOUT ROBBIE ABRAMS
Data storyteller and industry recognized innovator in research strategy and human intelligence. Specialist in delivering, building, and applying market research to deliver brand results for clients.Sitting at the cross section of strategy and intelligence, I bridge the gap between theoretical and practical. person has something they can teach you, all you have to do is ask the right question!
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