Rob Bencal
Co-Founder & Partner, Cookbook Media
- Role
- Head of Licensing Partnerships at Relatable
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rob Bencal
Co-Founder at Cookbook Media | Franchise Strategist | Entertainment & Toy Industry…
Experience
Head of Licensing Partnerships
Aug 2023 — Present · New York, NY, US
Leading distribution & licensing partnerships for Relatable, the market leader in the adult party & family game space and makers of the popular What Do You Meme? party game. Working with leading consumer brands and entertainment IP owners to translate their properties into games & trend products targeting Gen Z and Millennial consumers. Partnering with game manufacturers and IP owners to expand their retail distribution and footprint in North America and international territories.
Skills
- Digital Marketing
- Marketing Management
- Integrated Marketing
- Management
- Entertainment
- Market Planning
- Retail
- Competitive Analysis
- Creative Direction
- Marketing Communications
- Strategy
- Concept Development
- Product Marketing
- Strategic Partnerships
- Marketing
- Consumer Products
- Brand Development
- Brand Licensing
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Licensing
- Content Strategy
- Marketing Strategy
- Product Development
- Global Marketing
- Social Media Marketing
- Marketing Research
- Customer Insight
- Digital Media
- Toys
- P
- Digital Strategy
- Market Research
- International Marketing
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