Rob Bean

About Rob Bean

I’m passionate about helping our clients build experiences that engage customers with their brand and have been working with global B2B organizations for over two decades making that happen. My objective in every engagement is to seek out the appropriate balance of message and technique while applying the right mix of strategy, creativity, and technology to achieve the results our clients seek. Today, effective marketing requires that you know what differentiates your brand and to tell a relevant story that motivates prospects into action. Let’s create something great together.Specialties • Strategic Marketing Planning • Account-Based Marketing • Multi-channel Lead Generation • Account & Sales Management • Brand Development • Customer Journey Mapping • CMS Selection & Implementation How Rob drives momentum• Provided significant returns on marketing investments for clients, including: InfinityQS, InteliSecure, US Borax, TaxAudit, Automox, Freightliner Trucks, HP, Vail Resorts, and WaterPik. • Takes pride in Refactored’s ability to hone and tell the stories of our clients; applies over 25 years of experience in crafting solutions that address the unique challenges global B2B businesses face. • Managed the design an execution of a highly-effective Account-Based Marketing strategy that helped a global software company engage targeted accounts – significantly growing revenues and solidifying long-standing customer relationships. • Helped an industrial manufacturer re-imagine highly technical content into customer-centered sales enablement stories, dramatically boosting sales growth globally. • Guided a technical services company through two product launches and implemented their first digital marketing programs, while revitalizing their brand to position them for acquisition. • Guided the development of multiple on-line communities; building brand awareness, creating ongoing stakeholder engagement, increasing membership, and growing revenues. • Managed the annual production of a multi-million-dollar technical conference for 4-years running, while improving event branding, on-site engagement opportunities, and building software to reduce the burden of abstract management and conference scheduling logistics.

Experience

1. Senior Marketing Strategist

   BizStream

   Jan 2025 — Present · Fort Collins, CO, US

Education

• Colorado State University

  Bachelor of Fine Arts, Graphic Design

  1993 — 1996

• The Ohio State University

  Engineering, Architecture

  1989 — 1992

Skills

• Google Analytics
• Marketing Strategy
• Social Media
• Direct Mail
• Corporate Branding
• Technical Project Management
• Training Facilitation
• Marketing Communications
• Marketing
• Advertising
• Salesforce.com
• Copywriting
• Email Marketing
• Web Design
• User Interface and Experience Design
• Interactive Advertising
• Event Management
• Digital Strategy
• Direct Marketing
• Creative Direction
• Digital Marketing
• Marketing Automation
• Information Architecture
• B2b Marketing
• Mobile Marketing
• Management
• Social Media Marketing
• Wordpress
• User Interface Design
• Account Direction
• Brand Development
• Web Analytics
• Cms
• Integrated Marketing
• Creative Strategy
• Application Design, Specification, and Technical Documentation
• Leadership
• Digital Media
• Online Advertising
• Public Speaking and Webinars