Robb Collins
Manager of E-commerce @GoodMorning
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WORK HISTORY
Manager of E-commerce @GoodMorning
E-commerce leader for one of Canada\'s largest DTC e-commerce companies in the highly competitive mattress industry - Leads strategy and operation of nine branded e-commerce websites as well as a digital publication- Manages marketing operations including content management, landing page creation, e-mail/SMS marketing, new product integration, and conversion rate optimization- Identifies optimization opportunities including merchandising, SEO, and other site elements to maximize Conversion Rate and revenue growth - Conducts experiments to test hypotheses about what works best for customers, capturing key insights, and integrating them into workflow to continuously improve performance- Analyzes data to identify, develop, and ensure rigorous adherence to best practices - Develops strategies that drive growth by obsessing over customer needs, generating social proof, providing valuable content, and delivering a world-class experience - Builds a team culture that thinks deeply, questions assumptions, tests hypotheses, captures key learnings, and acts on them to relentlessly improve execution - Identifies priorities and roadmaps for the team, working closely with Brand Managers and other cross-functional stakeholders, and delivering projects on time, efficiently, and in a manner that delights internal and external customers - Executes online promotions to drive conversions and complementary purchases - Mentors and measures workflow and performance of eCommerce team members to drive continuous improvement and world-class execution
EDUCATION
Carleton University
Commerce
Memorial University, Newfoundland and Labrador
Bachelor of Science
SKILLS
ABOUT ROBB COLLINS
As a seasoned e-commerce leader, I specialize in transforming digital customer experiences and driving growth at scale. With a proven track record in managing cross-functional teams and optimizing digital ecosystems, I have successfully led initiatives in conversion rate optimization, CRM implementation, and MarTech integration. My leadership has resulted in significant revenue growth, reduced costs, improved customer satisfaction, and elevated brand performance across industries. I thrive in roles that require strategic vision, collaboration, and a customer-centric approach to achieve measurable business outcomes.
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