Robb Zerr
Senior Managing Director Chief Storyteller @Washington State Department Of Commerce
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WORK HISTORY
Senior Managing Director Chief Storyteller @Washington State Department Of Commerce
Seattle, WA, US
Direct state marketing and rural economic development strategies and programs designed to increase foreign investment, support business growth and expansion initiatives, promote small business exporting and support entrepreneurship. Manage staff of an internal creative agency that designs and produces high profile, award-winning, and often astounding print and online collateral, websites, trade show exhibits, advertising and social media at tremendous ROI to taxpayers. Direct the state\'s rural economic development strategy, working with local stakeholders, economic development associations and businesses to create jobs and increase investment. Work closely with economic development partners, Commerce Director, Governor\'s office and media to extend the Choose Washington brand, generate qualified leads, increase the visibility of the state domestically and internationally, and provide a persuasive case for doing business in and with Washington State, particularly in rural and underserved communities.
EDUCATION
University of Washington
Bachelor of Arts (B.A.)
Green River Community College
Associate’s Degree
ABOUT ROBB ZERR
Award-winning marketing and communications professional, creative and author with a solid track record of success in driving results and building brands for clients worldwide. Currently directing the state\'s marketing, rural economic development and tourism strategies to create jobs, and build vibrant economies in rural and historically underserved communities throughout Washington State.
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