Rob Talbot
Fractional CMO & Partner at Chief Outsiders | Helping PE-Backed & Mid-Market Companies Build Marketing That Drives Revenue
- Role
- Partner, CMO at Chief Outsiders
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Rob Talbot
CEOs and PE sponsors hire me when growth has stalled, the go-to-market isn\'t working, or they need a senior marketing leader without the full-time cost.I\'m a Partner and Fractional CMO at Chief Outsiders, working with mid-market and PE-backed companies across construction, real estate, B2B services, SaaS, and entertainment. My engagements typically focus on three things: fixing what\'s broken, building what\'s missing, and scaling what\'s working.What makes Chief Outsiders different — and why it matters to you — is that every engagement draws on a peer network of 120+ battle-tested CMOs. You\'re not just getting one perspective. You\'re getting the pattern recognition of executives who\'ve solved similar problems across hundreds of companies.In 25+ years, I\'ve led go-to-market strategy, demand generation, brand repositioning, product launches, and revenue turnarounds for companies ranging from early-stage to Fortune 500. My clients include PE-backed portfolio companies, founder-led businesses navigating a growth inflection, and organizations that have tried marketing tactics without a real strategy.If any of this sounds familiar, let\'s talk. 32••••••35 | r••••••@chiefoutsiders.comCore areas: Fractional/Interim CMO · Go-to-Market Strategy · Demand Generation · Brand Positioning · Product Launches · Revenue Turnarounds · Market Expansion · PE Portfolio Support
Experience
Partner, CMO
Jul 2016 — Present · Orange County, CA, US
Chief Outsiders deploys senior fractional CMOs into growth-focused mid-market companies ($5M–$100M+) — executives who\'ve done the job before and can lead from day one.As a Partner, I work directly with CEOs and leadership teams to develop and implement the marketing strategy the business truly needs—whether that\'s a complete go-to-market overhaul, a product launch, a rebrand, or getting demand generation to work for the first time.What sets Chief Outsiders apart is the peer network supporting every engagement. With over 120 CMOs across the firm, clients receive a dedicated executive and the collective experience of a team that has solved similar problems hundreds of times.My work usually falls into three categories: fixing go-to-market strategies that aren\'t working, building marketing infrastructure for companies that rely on referrals and reputation, and helping PE-backed companies professionalize their marketing after acquisition.Industries: B2B · B2C · SaaS · Real Estate · Construction · Professional Services · Entertainment · Manufacturing
Education
UCLA Anderson School of Management
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Tulane University
Bachelor’s Degree, Psychology
Skills
- Affiliate Marketing
- Online Advertising
- Analytics
- Public Relations
- Business Strategy
- Marketing
- Sem
- Online Research
- SEO
- Business Analysis
- Mobile Marketing
- Online Marketing
- Social Media Marketing
- Web Analytics
- Lead Generation
- Customer Acquisition
- Integrated Marketing
- Strategic Partnerships
- Digital Marketing
- Interactive Marketing
- Interactive Advertising
- Start-Ups
- Customer Retention
- Digital Media
- Promotions
- Strategy
- E-Commerce
- Marketing Research
- Email Marketing
- Google Analytics
- Marketing Communications
- Market Research
- Marketing Strategy
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