Ashley Collins

About Ashley Collins

Strategic communications and organizational development leader with 15 years driving…

Experience

1. Brand and Marketing Officer

   Community Foundation For Southeast Michigan

   Feb 2017 — Present

   Architect integrated brand, marketing, and communications strategy for regional foundation, serving as strategic advisor to executive leadership on organizational positioning, stakeholder engagement, and mission amplification.Strategic Leadership & Planning: • Partner with executive leadership on strategic planning initiatives, providing communications and engagement counsel that shapes organizational positioning and stakeholder relationship strategies • Lead strategic narrative development and thought leadership positioning for executive team, translating complex philanthropic initiatives into compelling multi-stakeholder communications • Developed data-informed marketing strategy that optimizes brand exposure across digital platforms while managing marketing budget with measurable ROICross-Functional Collaboration & Systems Design: • Orchestrate cross-functional initiatives spanning programs, development, and operations to ensure cohesive brand expression and stakeholder messaging across all organizational touchpoints • Instituted project management platforms and communication workflows adopted organization-wide, improving operational efficiency and strategic alignment • Lead creative direction and integrated campaign development, designing systems that drive donor growth through coordinated digital and traditional channelsAudience Development & Engagement: • Spearhead digital engagement strategy across multiple platforms, delivering measurable growth in audience reach, donor participation, and community impact • Direct comprehensive content strategy including video production, executive communications, thought leadership, and storytelling that advances organizational goals • Implement analytics frameworks using digital tools to inform strategic decision-making and continuously optimize engagement approaches

Education

• St. Joseph College Seminary at Loyola University Chicago

  Philosophy

  2007 — 2008

• Southern Catholic College

  BA

  2005 — 2010

Skills

• Advertising
• Website Development
• Public Relations
• Social Networking
• Media Relations
• Nonprofit Organizations
• Mailchimp
• Social Media
• Strategic Planning
• Creative Writing
• Community Outreach
• Community Development
• Strategic Communications
• Social Media Strategist
• Event Planning
• Social Services
• Editing
• Email Marketing
• Facebook
• Writing
• Microsoft Office
• Event Management
• Digital Strategy
• Non-Profits
• Public Speaking
• Grant Writing
• Leadership
• Volunteer Management
• Newsletters
• Fundraising
• Copy Editing
• Marketing
• Copywriting
• Blogging
• Web Design
• Nonprofits
• Social Media Marketing
• Social Media Consulting
• Community Organizing
• Program Development