Robert Guarino

Experience

1. Client Service Director

   Tracy-Locke

   Jul 2021 — Present

   Current Businesses: Diageo, PepsiCo Foodservice, Royal Canin, CHPA, Harman Kardon, Triangle Community Center, Athletic Brewing Company Diageo: Lead team of 14 across $8MM+ P&L for shopper, channel, and brand marketing initiatives. Responsible for new business acquisition, SOW negotiations, and building executive-level relationships across client teams. Athletic Brewing Company: Digging into strategic insights and developing programs in the booming NA category to help meet client KPIʼs across the ABC portfolio, including DayPack. Working with client partners to recruit new consumers into the category as well as retain existing ones via shopper program that takes the new shopper marketing landscape into consideration. PepsiCo Foodservice: Responsible for strategic thought leadership across multiple brands and customers, driving best-in-class ideation and execution, while managing 50+ client relationships, increasing agency revenue and managing a team of 3+. Oversee $2MM+ worth of business. Royal Canin: Develop e-commerce and groomer programming to secure share of online pet sales and creative brand ambassadors to further reach and sales with consumers. Spearhead Shopper Marketing initiatives across all brands. CHPA/Harman Kardon/Athletic Brewing Co: Manage small team across incremental brands in an effort to increase agency revenue and seek out opportunity for growth.

Education

• Central Connecticut State University

  BA, Communication/Mass Media, PR, Psychology

  2001 — 2005