Rob Zink

About Rob Zink

Career marketing professional with senior level advertising agency and client-side…

Experience

1. Senior Marketing Manager

   Ally

   Sep 2008 — Present · Detroit, MI, US

   Manage annual marketing budget of $7MM and lead team of four professionals responsible for B2B and B2C marketing for Dealer Products & Services, RV Financial Services and cross Auto Group opportunities- Responsible for largest consumer-targeted Auto Group marketing initiative: GM Protection Plan consumer acquisition direct marketing program that will generate contract sales and $8.6MM income during 2013, at a $4MM spend delivering a 115% ROI- Branded and launched Ally Blueprint for Dealer Growth program which continues to drive \"all-in\" dealer relationships with Ally, resulting in $310 increase in Per Vehicle Retail (PVR) on average- Developed a comprehensive, integrated marketing plan for a new F&I suite of products targeting internal, dealer and consumer audiences; includes trade advertising, events, social media, websites, sales collateral and consumer advertising pilot.

Education

• Michigan State University

  Bachelor of Arts (B.A.), Advertising

  1981 — 1985

Skills

• Sales
• Marketing Strategy
• Retail
• Management
• Marketing
• Business-to-Business (B2b)
• Digital Marketing
• Competitive Analysis
• Crm
• Email Marketing
• Leadership
• Marketing Management
• Integrated Marketing
• Account Management
• Advertising
• Marketing Communications
• Customer Relationship Management (Crm)
• Direct Marketing
• Social Media
• B2b