Rob Wasson
Senior Revenue Operations Leader: Optimizing GTM Strategy Across the Revenue Lifecycle and Sales Organization
- Role
- Senior Manager of Revenue Operations at Resolution Medical
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Rob Wasson
RevOps has become essential for driving scalable, strategic revenue growth and fostering…
Experience
Senior Manager of Revenue Operations
Oct 2022 — Present · Fridley, MN, US
Resolution Medical is a private equity-backed firm specializing in contract development and manufacturing of medical devices. In this role, I connect business development, strategy, and finance to drive data-informed decisions that monitor and fuel growth. I lead planning and forecasting meetings that bring together Sales, Marketing, Program Managers, Product Development, NPI, and Manufacturing with executive leadership—ensuring alignment between immediate priorities and long-term business objectives. A key part of my role is refining how teams collaborate. Instead of defaulting to past strategies, I ensure marketing spend, messaging, and sales cadence actively support our evolving growth across the customer lifecycle. For example, a department may traditionally attend the same conferences year after year, but if a shifting end-market strategy requires a new approach, I have to reassess messaging, resources and financial alignment organization wide to support expansion—not just maintain the status quo. I manage and administer Salesforce CRM and utilize NetSuite Planning/Budgeting daily, providing a foundation for strategic decision-making. By strengthening data segmentation methodology, sales process, and opportunity classification, I help teams focus their efforts where they’ll drive the most impact which also provides clarity for future resource allocation. The pricing models I’ve developed guide a difficult balance between maximizing revenue and achieving profitability. Ultimately, success comes down to alignment. Sales, Marketing, and Customer Success must move in sync to create a seamless customer experience, while Finance needs visibility into the ROI of go-to-market efforts. By bridging these perspectives, I ensure teams have the data and strategic clarity to make smarter, more impactful business decisions.
Education
Arizona State University
Bachelor’s Degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.