Rob Simon
Enterprise Marketing Manager, Smartmail Marketing @Canada Post / Postes Canada
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WORK HISTORY
Enterprise Marketing Manager, Smartmail Marketing @Canada Post / Postes Canada
CA
Accountable for developing, and evaluating marketing strategies, programs and campaigns based on organizational objectives.Develop product positioning and value propositions for new and existing Canada Post capabilities. Lead strategy for marketing communications, build and execute on effective take-to-market and take-to-company strategies.Manage and make recommendations on various Marketing initiatives and strategies. Lead programs and campaigns, budget, timelines, objectives, impact and analysis.Develop targeted lists leveraging segmentation strategies, corporate data, internal resources and results from previous programs to optimize program effectiveness.Build, manage and leverage relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement.Agency management; work with agencies to create integrated and effective marketing campaigns. Liaison with agencies of record and other suppliers of marketing services. Lead integrated marketing campaigns comprised of email, web, paid social, print, DM, sales support etc.
EDUCATION
Carleton University
Bachelor of Arts - Law
SKILLS
ABOUT ROB SIMON
Strategic thinker with years of marketing experience working with enterprise level brands. Talented marketing strategist with expertise developing data-driven, integrated marketing campaigns to drive customer engagement & sales. Experienced Marketing Manager, Account Executive & Production Specialist with extensive experience developing and managing direct marketing campaigns. Proven track record in building and maintaining relationships at all levels of the organization.Specialties:1:1 Marketing, Loyalty marketing, Digital, Social, Direct MailDatabase marketing, segmentation;Vendor relations, estimating, budgeting, scheduling.
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