Rob Shifter
Chief Sales Officer @GT's Living Foods
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WORK HISTORY
Chief Sales Officer @GT's Living Foods
Los Angeles, CA, US
EDUCATION
UCLA Anderson School of Management
Master of Business Administration - MBA, Business Administration and Management, General
UCLA
Bachelor of Arts (B.A.), Economics
SKILLS
ABOUT ROB SHIFTER
I lead organizations through change and make things better.With 20+ years in CPG, I\'ve led teams through business turnarounds, M & As, and leadership transitions, consistently delivering revenue growth, profit improvement, and culture revitalization. Most recently, I led a private equity backed food company through a successful merger. My approach combines strategic vision with tactical execution:• Building high-performing teams aligned to long-term objectives• Creating sales strategies that expand distribution and product portfolios• Implementing KPIs that enhance visibility and streamline operations• Optimizing every line of the P&L from revenue to EBITDAMy leadership philosophy is people-first and results-focused. I build teams of experts, foster collaborative cultures, and focus on continuous improvement while preparing for future success.I\'ve thrived in diverse environments—from multinational corporations to PE-backed companies, heritage brands to private label, owned manufacturing to co-manufacturing partnerships.If your organization is navigating change—or needs to—let\'s connect and explore how my experience can help drive your transformation journey.
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