Rob Semsey

About Rob Semsey

I’ve built my career helping some of the biggest names in gaming and entertainment tell stories that resonate. Not just product news, but the kinds of narratives that connect with people, build trust, and drive lasting impact. From helping to shape the voice of Xbox, EA SPORTS and their iconic games to guiding teams through high-stakes launches, leadership changes, and rebrands, I’ve learned that the best communications balance strategy, authenticity, and relationships.I’m a team builder who thrives on strong connections with colleagues, agencies, media, and communities. When trust is there, the work moves faster, the ideas get bolder, and the results are stronger. I also love finding the personal stories behind brands, the ones that make audiences care and remember.Here’s what I bring to the table:• Leading communications through high-pressure moments while keeping the story clear and consistent• Translating complex ideas into simple, human narratives that inspire action• Building and leading high-performing teams grounded in collaboration, trust, and shared winsI’m at my best when I’m bringing people together around a shared story that moves both the audience and the business forward.CORE COMPETENCEIES: Executive Communications and Leadership Counsel | Integrated Communications Strategy | High-Stakes Narrative and Issues Management | Team and Agency Leadership | Media and Industry Relationships | Insights, Measurement, and Emerging Tools

Experience

1. Director of Communications

   Step 3 Pr

   Sep 2025 — Present · Seattle, WA, US

   Played a key role as part of the team driving external communications strategy for the Call of Duty franchise through Step 3 PR, Activision’s North American agency of record. Collaborated on communications planning, media positioning, and narrative alignment across Activision. Served as a daily strategic advisor to Activision PR leadership, helping shape outreach, supporting high-visibility moments, and contributing to comms execution across the franchise’s largest beats.• Partner daily with the President of Step 3 and Activision PR leadership to shape franchise communication strategy, align on messaging priorities, and coordinate integrated outreach plans across global stakeholders.• Build and maintain key media relationships, engaging reporters to identify story angles, provide context, and provide fact-based follow up.• Helped drive campaign planning, including review guide development, code distribution, and cross-team alignment with product, marketing, and studio partners.• Support high-visibility events and developer interviews, staffing press engagements, managing schedules and logistics, guiding media flow, and capturing notes to ensure a smooth and consistent experience.• Collaborate with analytics teams to assess campaign impact and identify opportunities to refine narratives and strengthen future outreach.

Education

• Art Institute of Pittsburgh

  Associate of Arts - AA, Computer Animation/Multimedia

• PennWest California

  Bachelor of Science - BS, Graphic Communications