Rob Seidman
Head of Product | GM | CPO — Scaled credit & payments products; P&L owner; GTM; data/AI-driven growth
- Role
- Head of U s Bank Avvance at U.S. Bank
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rob Seidman
I build products customers love and businesses that scale.Over 15+ years in fintech and banking, I’ve led zero-to-one launches and scaled multi-billion-dollar portfolios across BNPL, POS lending, and embedded finance. My playbook: clear customer problems → disciplined product bets → compliance-by-design → instrumentation & KPIs → repeatable GTM. That loop has delivered double-digit growth in application starts, approval rates, and unit economics.I thrive at the intersection of product, risk, and regulation—partnering with issuers, acquirers, and open banking providers to move fast and safely. I’ve built operating systems (OKRs, KPI dashboards, quarterly reviews) that scale teams and portfolios.Now focused on Head of Product, GM, and CPO roles where customer impact and P&L accountability are the bar.
Experience
Head of U s Bank Avvance
Jan 2025 — Present
Lead the strategy, incubation and launch of Avvance, U.S. Bank\'s embedded finance solution for Merchants and consumers - from ideation to in-market activation. Through both Elavon and U.S. Bank, Avvance\'s mission is to make every purchase affordable.
Education
Stanford University d.School
Executive Education, Design Thinking
2015 — 2015
University of Maryland
BA, History
1990 — 1993
Columbia | SIPA
MPA, Intl Economic Policy
2001 — 2003
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