Rob Russell
Head of Kitchen Channel @Smeg Uk Ltd
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WORK HISTORY
Head of Kitchen Channel @Smeg Uk Ltd
Abingdon-On-Thames, GB
As Head of Kitchen Channel at Smeg UK, I lead a national team of eight across sales and training, focused on driving growth and brand presence across key accounts including Wickes, Wren, Magnet, Builders Merchants, Distributors, and Independent Kitchen Studios.My day-to-day role involves setting and executing the strategic direction for the kitchen channel, underpinned by a data-driven approach to performance analysis, account development, and customer engagement. I’ve built structure and process into how the team operates — ensuring clear alignment between training, sales execution, and channel objectives. This includes developing frameworks for account planning, reporting, and field team focus to support both national and independent partners.I work closely with internal stakeholders across marketing, product, and operations, playing an active role in campaign planning, trade promotions, and market activations. From field-based execution to long-term commercial strategy, my focus is on delivering sustainable growth, strong partnerships, and a consistent brand experience across the UK kitchen sector.
EDUCATION
Electrolux Courses
•Essential sales behaviour • High level negotiation • Coaching for Performance • KAM Excellence • CI
Raven Supplies
•Principles of Selling - Chartered Institute of Sale and Marketing
Parson cross college
A levels
Ecclesfield Comprehensive
8 GCSE
SKILLS
ABOUT ROB RUSSELL
As KR Channel Manager I set the strategic agenda and direction for a team of 8 people. Providing leadership, guidance and coaching to maximise team performance and achieve our goals and aims.My professional journey has been marked by a relentless commitment to delivering unparalleled value to customers, navigating difficult negotiations and managing large complex accounts and situations.I have a data led approach to decision making, leveraging a deep understanding of the KBB industry, market trends and consumer behaviour to create and deliver bespoke solutions and JBP’s that not only meet but exceed client expectations. I believe in cultivating and nurturing high-impact relationships, and true partnerships. Positioning myself as a trusted advisor, driving mutually beneficial outcomes.
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