Rob Robillard

About Rob Robillard

With over 20 years of experience in the retail and beauty industry, I am passionate about developing and energizing customer-centric teams that innovate to positively impact the bottom line. As the Chief Merchandising Officer at HSN, a Qurate Retail Group company, I lead the strategic direction and execution of the merchandising vision across all categories, platforms, and channels.My core competencies include new business growth strategies, customer engagement, merchandise operations, product development, and vendor relationships. I have a proven track record of transforming and growing brands, such as L’Oréal, Kiehl’s, Living Proof, and Sensible Organics, through creative and diverse multi-channel distribution strategies. I have also been recognized by many organizations, such as Crain’s, CEW, and WWD, for my contributions to the industry. My mission is to deliver compelling and differentiated products and experiences that delight and inspire our customers and drive loyalty and retention.

Experience

1. Chief Executive Officer

   Country Life

   Apr 2024 — Present · NY, US

   Hired by Lion Equity Partners to lead an $80MM consumer wellness company with portfolio of brands – Country Life (supplements), Desert Essence (beauty) and BioChem (protein). Focus for the role includes building existing brands, improving overall cost structure, seeking bolt-on acquisitions to leverage infrastructure and building a high performing team and culture. The company is vertically integrated with its own supplement manufacturing facility in New York.

Education

• Northeastern University

  Bachelor of Science - BS, Accounting

  1990 — 1994

Skills

• Beauty
• Advertising