Rob Reinerman

About Rob Reinerman

Helping teams build consumer businesses by turning insight into products and scaling them as brands across retail, DTC, and marketplaces.My work focuses on turning overlooked consumer insights into scalable companies.That process sits at the intersection of four things:• spotting opportunities early• turning fuzzy ideas into clear business models• building teams and systems that scale• translating innovation into real consumer adoptionMost ideas fail at the last step.Great products only become great businesses when they successfully scale across retail, direct-to-consumer, and ecommerce ecosystems.Over the past two decades I’ve worked across brand building, innovation, and commercialization — helping launch and grow businesses ranging from early-stage ventures to multi-billion-dollar brands.What energizes me most is the moment when an idea becomes real:When a product launches.When consumers begin using it.When a category starts to shift.That’s when a business stops being an idea and starts becoming a company.Here I share ideas about:• identifying overlooked consumer opportunities• turning ideas into scalable business models• commercializing innovation• building growth systems across retail, DTC, and e-commerce• leadership lessons from building businessesBecause building companies is one of the most creative acts in business.

Experience

1. Vice President & Chief Commercial Officer, P & G Ventures

   Procter & Gamble

   May 2025 — Present · Cincinnati, OH, US

Education

• University of Cincinnati Carl H. Lindner College of Business

  Bachelor of Business Administration - BBA, Lindner Honors-PLUS Scholar

  1999 — 2004

• University of Rochester - Simon Business School

  Master of Business Administration - MBA

  2004 — 2006