Rob Rabe

About Rob Rabe

I’m a creative technology leader with 25+ years of experience turning complex challenges into scalable, cloud-enabled solutions that connect design, tech, and business strategy. I love building modern systems and AI-powered workflows that help creative teams work smarter, collaborate better, and actually see results.At Stanley Black & Decker, I lead the creative technology practice, overseeing DAM strategy, metadata, workflows, integrations, and AI adoption. I also manage vendors, run tech and AI reviews, and make sure everything meets privacy, security, and legal standards. My focus is on bridging the gap between automation and AI—making sure the tools we implement actually make the business better.I’m passionate about mentoring teams, streamlining workflows, and creating future-ready platforms that help global teams get the most out of their technology. Whether it’s improving efficiency, ensuring compliance, or making creative operations smoother, I love finding ways to make technology work for people.

Experience

1. Technology Manager - Global Tools & Storage

   Stanley Black & Decker, Inc.

   Jun 2021 — Present

   Focus on helping creative teams work smarter, faster, and more creatively by simplifying processes and streamlining the onboarding of new technologies—making sure privacy, security, and AI/vendor reviews are always covered. I’m the main point of contact for Adobe Creative Cloud, Experience Cloud, Box, and Bynder, managing apps, vendors, and contracts, while working closely with teams to anticipate needs and roll out tools like Algolia, Figma, Vercel, Adobe GenStudio, Firefly, Custom Models, and other generative AI apps. GenStudio speeds up campaigns by generating, customizing, deploying, and analyzing high-performing assets, while Firefly creates AI-driven images, graphics, text effects, and videos right in Photoshop and Illustrator. Custom Models keep visuals on-brand, and AI workflow improvements have cut manual ALT Text creation by 70–80%, made assets ready 3–5× faster, and delivered ADA-compliant ALT Text across multiple languages. I also manage workflows, file structures, and metadata, using AI-assisted validation to reduce intake by 25–40%, improve consistency, and share data across systems. On top of that, I oversee our DAM environment, keeping assets easy to find, compliant, and aligned with standards, while maintaining platform stability and scalability. By bridging automation and AI with real business needs and cutting technology onboarding timelines by 50%, I help global creative teams get more done, faster and smarter.

Education

• Robert Morris University - Illinois

  Graphic Design and Visual Communications

Skills

• Creative Direction
• Logo Design
• Mobile Marketing
• Digital Marketing
• Indesign
• Art Direction
• Packaging
• User Experience
• Content Strategy
• User Interface Design
• Information Architecture
• Interactive Advertising
• Corporate Identity
• IT Strategy
• Marketing Communications
• User Experience Design
• IT Management
• Online Marketing
• Concept Development
• Pre-Press
• Direct Marketing
• Corporate Branding
• Social Media
• Interactive Marketing
• Graphic Design
• Web Design
• Branding & Identity
• Online Advertising
• IT Operations
• Email Marketing
• Adobe Creative Suite
• Customer Service
• Creative Problem Solving
• Management
• Social Media Marketing
• Advertising
• Website Development
• Experience Design
• Integrated Marketing
• Creative Strategy