Rob Poyas
Vice President of Sales & Marketing
- Role
- SVP of Sales & Marketing at Sona Senior Living at Sona Senior Living
- Location
- Manchester, MA, US
- LinkedIn followers
- 500 followers
About Rob Poyas
Highly accomplished sales and marketing executive with extensive experience in the hospitality industry. Reputation for successfully leading large national sales teams and identifying, hiring and retaining top talent. Track record of developing and implementing highly successful revenue strategies that increase contribution and profitability. Strong business acumen known to think broadly and strategically complemented with a laser focus on execution, quality and responsiveness Customer-focused leader with expert data modeling and reporting skills. In-depth expertise includes:Sales and Marketing Strategy Digital Strategy Revenue Management and Pricing Sales Compensation Design and ImplementationBrand Development Sales Force DeploymentTeam Leadership Search Engine Optimization and Paid Marketing Sales Training Social Media StrategySales Process Optimization Building a Sales Culture
Experience
SVP of Sales & Marketing at Sona Senior Living
Jan 2020 — Present
Develop and implement sales, marketing, and revenue management strategy for start-up senior living company. Design sales tools for revenue optimization to allow for sustainable revenue growth for the company. Oversee all resources within Sales, Marketing, Revenue Management and Advertising to ensure alignment with Operations at the home office and property levels.
Education
California State University, Long Beach
BS, Economics & Liberal Studies
1988 — 1993
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