Rob Pascale

About Rob Pascale

Inventor, strategist, and systems builder with 20+ years of experience solving complex problems across innovation, analytics, software, product design, and IP development. I’ve developed branded analytics platforms (Text Science™, Driver Pathways™, TURF+, VoluMax), enterprise-grade tools in Excel and Python, and forecasting simulators used across industries. Many of these tools replaced manual, multi-day processes with scalable solutions that others use independently and with confidence.Whether working solo or within a team, navigating fast-moving deadlines or longer-term capability builds, I bring a calm, focused approach to creative problem solving. I’m equally comfortable in rigorous analytics, open-ended ideation, technical development, or physical prototyping, and I do my best work when I have the autonomy to design solutions that are elegant, practical, and reusable. I’m known for turning ambiguity into structure, for teaching without ego, and for consistently leaving systems better than I found them.My capabilities span Bayesian modeling, segmentation, pricing analytics, embedded systems, machine learning, and platform architecture. I specialize in designing intuitive systems that simplify complexity, whether that be in software, analytics workflows, or physical product design.I’ve found that the most meaningful solutions often come from combining ideas across fields in innovative ways, which is a process I love because it requires constant learning, synthesis, and application. And in much of my work, blending artificial intelligence with human experience is key; while models offer efficiency and pattern recognition, they cannot incorporate all of the context surrounding a problem easily, or at all in many cases. The strongest solutions come from utilizing the strengths of machine learning and artificial intelligence and tempering them with human experience.Specialties: Innovation Strategy · Product Architecture · Forecasting & Simulators · Bayesian Modeling · Python · Text Analytics · Embedded Systems · Excel/VBA Automation · Segmentation · IP Development · Applied Economics · Research Automation · Platform Design

Experience

1. President and Chief Analytics Officer

   Marketing Analysts

   Oct 2018 — Present

Education

• North Carolina State University

  BS, Computer Science

  1999 — 2003

• North Carolina State University

  MA, Economics

  2003 — 2005

Skills

• Consumer Insight
• Analytics
• Online Research
• Research
• Brand Equity
• Segmentation
• Consumer Behaviour
• Qualitative Research
• Advertising Research
• Competitive Analysis
• Spss
• Focus Groups
• Quantitative Research
• Marketing Research
• Market Research
• Competitive Intelligence
• Marketing Strategy
• Primary Research
• Customer Insight