Rob Otterson

About Rob Otterson

You know that feeling when everything finally clicks? When the right data, the right strategy, and the right people line up—and suddenly, momentum kicks in?That’s where I live.For over 15 years, I’ve been the go-to when companies are sitting on mountains of data but starving for insight. The guy they call when growth stalls and complexity creeps in. I don’t do fluff. I build AI-fueled decision engines, strategy frameworks, and analytics ecosystems that make businesses see and move differently.Because at the end of the day, you don’t need more data. You need better outcomes.And that’s what I’ve been driving across the enterprise—by turning raw information into real-time intelligence that accelerates go-to-market speed, tightens operations, and sharpens the edge in saturated markets.I’ve led cross-functional teams of data engineers, product strategists, and analysts who don’t just crunch numbers—they engineer clarity. Together, we’ve streamlined complex product lines, uncovered hidden profit leaks, and automated insight flows across departments like marketing, sales, finance, and supply chain.The goal? Not dashboards. Decisions. Faster ones. Smarter ones. The kind that makes CFOs nod and CMOs breathe easier.Here’s what that looks like in action: Turned a stalled $45M transformation project into a commercial win, cutting $2M in waste and building a predictive infrastructure that scales with speed and purpose. Launched an AI-powered finance validation system that flags anomalies in real-time, reducing fraud risk and saving $200K every single month. Streamlined a tangled product catalog by 80%, eliminating costly overlap and unlocking $75M in additional profit—all by asking the right questions of the right data.What drives me isn’t the tech—it’s what the tech makes possible. Leaner teams. Bolder moves. Revenue that stops slipping through the cracks.If your organization is wrestling with fragmented systems, lagging insights, or missed opportunities buried under “big data,” we should talk. Because while others chase trends, I build the platforms and processes that actually move the needle.Let’s connect. Let’s simplify. Let’s scale.

Experience

1. Vice President of Product Management

   Bobcat Company

   Feb 2019 — Present · West Fargo, ND, US

   Transformed raw data into strategic clarity, leading cross-functional teams to embed AI-powered decision intelligence across enterprise workflows—unlocking real-time insight and $75M+ in new profit. Overhauled product architecture with a precision complexity audit that slashed configuration bloat by 80%—freeing teams, accelerating delivery, and proving that smarter structure equals exponential scale. Orchestrated adoption of Power BI and OBIEE as tech upgrades and storytelling engines that armed leadership with the clarity to make better, faster, more profitable decisions. Built a portfolio framework using Sopheon Accolade that reframed program management as a strategic growth asset and sparked a cultural shift in execution.

Education

• University of North Dakota

  Bachelor's Degree, Marketing

  1993 — 1997