Rob Mayfield

About Rob Mayfield

I\'m a product-driven SaaS leader with 10+ years of experience across product marketing, go-to-market strategy, and operations. I\'ve helped scale multiple B2B SaaS businesses from early traction to sustainable growth—and most recently, co-founded and led a vertical SaaS platform for the construction industry, driving both product development and customer acquisition. My sweet spot is the intersection of product and marketing. I specialize in translating market insights into differentiated products, and aligning GTM efforts to unlock growth. As a founder and operator, I’ve worn many hats—leading cross-functional teams, managing product roadmaps, refining ICPs, and building scalable systems from scratch. I’m energized by early-stage challenges, builder energy, and working with people who care deeply about what they’re making. Whether it\'s a new venture or scaling an existing one, I love bringing structure to chaos and delivering outcomes that matter. I’m always open to connecting with other founders, product and marketing leaders, and builders shaping the future of B2B SaaS.

Experience

1. Co-founder

   Crewview

   Sep 2021 — Present · UT, US

   Lead day to day operations.Own product vision, roadmap, and UX strategy; work directly with engineering and customers to launch high-impact features.Develop and execute GTM strategy, including pricing, positioning, messaging, and outbound/inbound campaigns.Build and manage cross-functional teams across product, support, sales, and marketing.Negotiate enterprise contracts and helped secure key pilot customers, driving early ARR growth.Implement analytics and customer feedback loops to inform product iterations and reduce churn.

Education

• Brigham Young University

  Bachelor of Applied Science (BASc), Marketing

  2010 — 2014

• Utah State University

  Associate of Science - AS, Law and Constitutional Studi

  2007 — 2008