Rob Marcus
Investor and Advisor @Heywell
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WORK HISTORY
Investor and Advisor @Heywell
London, GB
Investor and Advisor for heywell, a fast growing functional sparkling beverage brand. Helping leadership team on brand and digital marketing to build a distinctive brand and drive growth.
EDUCATION
The Wharton School
MBA, Marketing and Operations Management
Tufts University
BA, Psychology
ABOUT ROB MARCUS
Global Senior Marketing and Digital executive with experience across US, Europe and Asia driving profitable growth on large scale businesses, building category leading Health & Beauty brands (eg Colgate, Sanex, Palmolive, Ajax), leading digital / media transformations and building high performance teams.Core competencies:* LEADERSHIP: proven ability to build, motivate and empower large multi-functional teams and influence organisations at all levels. Currently leading 45+ team across Brand Marketing, Digital & Media, Insights & Analytics, Omni-channel Retail and Professional for UK, Ireland and Nordic markets.* BRAND BUILDING & INNOVATION: strong track record developing winning brand growth strategies, product assortment and innovation portfolios, enhancing equity health, developing impactful creative (2023 Cannes Lion award winner) & successful collaboration with agencies/tech/media partners. Currently leading UK’s #1 Health & Beauty brand and driving category, penetration and market share growth.* DIGITAL & MEDIA TRANSFORMATION: Led European digital transformation across 20+ markets and 10+ categories, 2X ROI in 4 years. Accountable for large A&P budgets (category leading SOV) with expertise in media, website/SEO, PPC, content, social, retail media/Amazon, CRM, data & agency partnerships. Led industry recognized campaigns (Cannes Lion, European Video Awards, DMA Awards, Effies, The Drum). Improving media ROI +8% yearly.* DATA & ANALYTICS: Deep experience building and activating category and market data, 1P, 2P, 3P audience & retailer data and leveraging AI tools to identify insights, drive measurement & media effectiveness and generate copy & content.* SOCIAL IMPACT: Launched England’s first national school supervised brushing program in partnership with the NHS and DHSC, reaching 600K 3-5 year olds per year, donating 23M toothpastes & toothbrushes over 5 years as well as educational materials to help kids develop lifelong healthy oral care habits.
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