Rob Malcolm

USC Marshall Board of Councilors at University of Southern California - Marshall School of Business

Role
Member of the Board of Advisors at Texas Mccombs School Of Business
Location
Austin, TX, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rob Malcolm

Eternally curious student, teacher, advisor, executive coach, consultant, board member, business leader, speaker and start up investor with 34 years international CPG experience in marketing and general management prior to current \"non retirement\" focus on marketing related things that interest me and that I can give back to.

Experience

  1. Member of the Board of Advisors

    Texas Mccombs School Of Business

    Jun 2016 — Present · Austin, TX, US

Education

  • USC Marshall School of Business

    BS and MBA, Marketing

    1970 — 1975

Skills

  • Business Development
  • Digital Marketing
  • Marketing Management
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • New Business Development
  • Advertising Management
  • Strategy
  • Brand Development
  • Segmentation
  • Product Marketing
  • Management
  • Consumer Products
  • Entrepreneurship
  • Product Development
  • Performance Measurement
  • Positioning
  • Marketing Communications
  • Digital Strategy
  • Strategic Thinking
  • Brand Architecture
  • Strategic Planning
  • Market Planning
  • Shopper Marketing
  • Strategic Partnerships
  • Market Research
  • Consumer Behaviour
  • Fmcg
  • Analytics
  • Business Strategy
  • Marketing
  • Integrated Marketing
  • Global Marketing
  • Customer Insight
  • Competitive Analysis
  • Building Organizational Capability
  • Advertising
  • Marketing Research
  • Agency Relationship Management

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Rob Malcolm — Member of the Board of Advisors at Texas Mccombs School Of Business in Austin, TX, US | Unifers