Rob Lowe
Director of Commercial Operations - Uk, Europe & Middle East @Serious Industrial Motion Simulators Inc
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WORK HISTORY
Director of Commercial Operations - Uk, Europe & Middle East @Serious Industrial Motion Simulators Inc
I lead commercial operations across the UK, Europe, and the Middle East for SIMS, a manufacturer of VR simulation solutions serving industrial enterprises. My role focuses on driving regional revenue growth, shaping go-to-market strategy, and ensuring strong commercial execution across multiple markets.I work closely with partners, industry bodies and product teams to scale commercial processes, improve pipeline performance, and translate complex VR technology into clear, high-value outcomes for industrial customers. I am accountable for aligning strategy with execution while building sustainable, long-term commercial growth across the region.
SKILLS
ABOUT ROB LOWE
I am a Director of Commercial Operations with over 14 years’ experience driving commercial performance and sustainable growth within the construction industry, across both PLC and SME environments.My role sits at the intersection of business development, operations, and strategy. I lead and support commercial teams, shape go-to-market approaches, and work closely with senior stakeholders to improve revenue performance, margins, and long-term customer relationships. I’m comfortable operating at board and project level, translating commercial strategy into practical, deliverable outcomes.I bring a technically informed, consultative approach, grounded in a strong understanding of construction-led sales, project delivery, and stakeholder engagement. I have a proven ability to quickly assimilate new products, services, standards, and legislation, ensuring commercial decisions are aligned with both compliance and customer needs.Collaboration and problem-solving are central to how I work. I enjoy building strong internal and external relationships, improving processes, and delivering end-to-end solutions that add genuine value for clients while maximising commercial opportunity for the business.Ultimately, my focus is on building resilient, customer-focused commercial functions that support profitable growth and long-term success.
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