Rob Long

Category Controller @Highland Spring Ltd

Blackford, GB

Leading the Category Development team as we take Highland Spring from No.3 to the UK\'s Number 1 Water Brand. With a team of 4, we\'re leading the way, placing our Category Vision at the heart of what we do, building incredible collaborative partnerships and delivering market leading category insights. Partnering with retailers to grow the healthy hydration space, and helping them maximise their growth in the UK\'s fastest growing major category, Mineral Water.As part of the HSG Senior Management Team, I\'m shaping the long term future of the business, identifying category opportunities, innovation, and channel opps, whilst gaining a full end-to-end understanding of how the business operates from source to store.

Lancaster University

Marketing Management BSc, Marketing, Business