Rob Lawton

About Rob Lawton

I have always had a passion to help people. I began my professional career in clinical care with athletes as an athletic trainer and then transitioned to a medical device sales representative. After a successful stint as a sales representative in both the direct and distributor model, I was promoted into sales management. I led a variety of sales teams in multimillion dollar regions that strived every day to exceed customer expectations and sales objectives. I moved to the corporate side and started a new role working with strategic customers to grow the business through new sales channels. I then transitioned to sales Operations & Development, bringing together all aspects of sales planning, compensation, contracting, sales training and customer service to enhance effectiveness and efficiency. Following some changes in the business, I inherited sales education and training and successfully improved its effectiveness and eventually integrated into my current company. I now lead a team of seven sales education professionals in six different selling verticals. My first passion is helping to maximize the use of our products as they truly have a positive impact on patient’s lives. My second passion is training and educating sales representatives and managers to grow as a professional and reach their full potential.

Experience

1. Director, Global Sales Education

   Bioventus

   Jan 2023 — Present

Education

• Iowa State University

  BS

  1986 — 1991

• San Diego State University

  MA

  1991 — 1993