Rob Johnson

About Rob Johnson

I enjoy working with people to help turn their business goals into realities.Seasoned sales & marketing professional with 15+ years of B2B management experience in the Consumer Packaged Goods industry. Specialties include leadership & team building, brand development, business planning, negotiation, and strategic partnerships. Adept at creating, developing, and implementing strategies and operational procedures to establish cross-departmental continuity and market growth.• Directed the strategic oversight, sales, and marketing development of the Helltown Brewing and Rivertowne Brewing portfolios. Created the core, seasonal, and specialty line-ups, scheduled releases, available packaging, pricing, and business and marketing plans.• Managed 45 total salespeople and more than 100 unique distributors helping generate over $114M in sales revenue during 7-year span as a regional manager of CPG.• Ensured successful new market entry and continued growth in NC, FL, VT, MI, and GA during time with Blue Point Brewing Company and VT, NH, and ME while at Oskar Blues Brewery. • Awarded leadership roles at each company throughout career.#B2B #B2C #B2B2C #CPG

Experience

1. Judge

   Craft Beverage Marketing Awards

   Mar 2020 — Present

   Judge various categories of craft beer marketing related to retail positioning and overall sales success, i.e. packaging design / innovation, label design, promotional videos, social media content and messaging, etc. Objectively provide scores for each entry in the given categories along with positive and critical feedback.

Education

• University of Pittsburgh

  Bachelor of Science (B.S.)

Skills

• Pricing
• Account Management
• Key Account Management
• Key Account Development
• Sales
• Marketing Strategy
• Distributors
• Sales Operations
• Market Planning
• Trade Shows
• Sales Management
• Sales Presentations
• Merchandising
• Marketing
• Brand Development
• Beer
• Fmcg