Rob Iatesta

VP of Sales @Lifelines, Llc

Lifelines was started by Melissa and Doug Bernstein, Co-Founders of the tremendously successful toy company Melissa & Doug. Inspired by her own personal journey of self-discovery, Melissa has used her unparalleled creativity to produce a revolutionary suite of science-backed sensory products that bring the same innovation to the well-being space that Melissa brought to Melissa & Doug toys for more than 30 years. My role as VP of Sales is to ensure Lifelines products are accessible to as many people as possible. I do this by partnering deeply with the nation’s best retailers to create programs that bring our brand, products, and content to life in groundbreaking and innovative ways.