Rob Iatesta
- Role
- VP of Sales at Lifelines, Llc
- Location
- Weston, CT, US
- LinkedIn followers
- 500 followers
About Rob Iatesta
With over three decades of work experience, I am currently serving as the VP of Sales at…
Experience
VP of Sales
Dec 2022 — Present
Lifelines was started by Melissa and Doug Bernstein, Co-Founders of the tremendously successful toy company Melissa & Doug. Inspired by her own personal journey of self-discovery, Melissa has used her unparalleled creativity to produce a revolutionary suite of science-backed sensory products that bring the same innovation to the well-being space that Melissa brought to Melissa & Doug toys for more than 30 years. My role as VP of Sales is to ensure Lifelines products are accessible to as many people as possible. I do this by partnering deeply with the nation’s best retailers to create programs that bring our brand, products, and content to life in groundbreaking and innovative ways.
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